Ben Burns – The Perfect Proposal

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Ben Burns – The Perfect Proposal You’ll receive a guidebook that walks you through our proposal philosophy, an example proposal.

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Ben Burns – The Perfect Proposal


Crafting the right proposal can change everything.

What if you could start winning more work, even if you don’t generate any new leads?

What if you could stop worrying if your clients will disappear after they get your proposals?

What if you could close one job for double, triple, even 10X what you’re charging now?

Hi! My name is Ben Burns.

Im the author of The Perfect Proposal and The Complete Case Study, I am the Digital Director of Blind, and Im the guy who went from selling logos for $50 to $30,000 (we sell logos for a lot more now, btw).

This is (another part of) my story.

A great proposal saved my business.

I didn’t always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I’m not lying: I used to do $50 logos, $300 websites… and I thought I was making good money!

I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry (making car mats or something like that) who needed a logo. The budget he listed on the job was $60.

I submitted my application for—you guessed it—$60.

few days later, I heard back from the entrepreneur with a counteroffer… of $40. He was literally haggling over what was equal to… a lunch. A measly twenty dollars.

At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work. But there was just one problem…

I had no idea how to do it.

Working my way into what we call client-direct work (meaning there’s no middleman: Bye, Felicia oDesk) was a whole new world. Finding leads and opportunities was challenging… but when I actually found one that looked promising? That was terrifying.

Even when we agreed on a budget range on the phone, and I felt great about the phone call, I still had so many unanswered questions about putting a proposal together… things like:

  • What kind of proposals do bigger studios put together?
  • Is this proposal too long? Is it too short?
  • Should the client sign the proposal?
  • How do I structure my price so that the client doesn’t negotiate?
  • What does the client actually want to see?

I say this a lot: I learn by getting punched in the face. It’s the truth. And to be honest, I didn’t find the answers to those questions right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.

I honestly had no idea how much timing had to do with getting proposals won. I didn’t know that asking for a proposal is an easy way for a client to say no. Not to mention putting proposals together that didn’t work!

I’d send proposals that consisted of a simple email, or proposals that were hundreds of pages long. I’d put way too much information about me, and not enough about them. One time I did the work first… then sent it in a proposal… before actually getting the job!


It seems like a simple thing, but not sending the right proposal in the right way has massive consequences. You probably know what I mean if you’ve experienced:

  • Losing great projects to competitors
  • Having to haggle over your price
  • Having a client laughingly say no, then hanging up (it happened)
  • And worse: never hearing back from people…

I get it. I really do. And I’ve learned these lessons the hard way. And that’s precisely why I’ve created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don’t have to make the same mistakes that I did.

The Perfect Proposal is everything you need to craft effective proposals that win jobs and close leads. It’s the same template I used to get a $30,000 logo project before I joined Blind and The Futur. Since then, we’ve used this exact template at Blind to:

  • Get multiple identity design projects for over $250,000 each
  • Close over $3,500,000 in design business in a single year
  • Sell a simple website project for over $200,000… even though it was “just a WordPress site”

But we’re not alone! The Perfect Proposal turns two years old this year, and over 6,000 creatives (designers, developers, architects… even muralists!) have used The Perfect Proposal to ignite massive growth. See for yourself:

The Perfect Proposal TweetThe Perfect Proposal TweetThe Perfect Proposal TweetThere are no tricks here. No fancy marketing gimmicks. It’s not just a pretty template file. The Perfect Proposal. is a down-to-earth, effective resource. You’ll learn everything you need to know about designing, sending, and following up with incredible proposals.

You’ll receive a guidebook that walks you through our proposal philosophy, an example proposal that we actually sent to a Blind lead, and a stripped-down, design-ready proposal template.

Ready to get started? Here’s how:

  • Click the “Download Now” button on this page
  • Enter your payment information and process the purchase
  • All of the downloads will be automatically added to your account dashboard.
  • You’ll get access to updated versions of The Perfect Proposal… no matter how many times we increase the price.

When you’re finished with The Perfect Proposal, you won’t just have a killer proposal. You’ll know exactly when and how to send them—and more importantly—when not to waste your time sending proposals that would never get accepted.

If you’re ready to take the guesswork out of your sales process, start getting more clients, and actually charging what you’re worth, The Perfect Proposal is right for you.

Easy Digital Downloads Tutorial for Ben Burns – The Perfect Proposal.

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  • Package Size: 25cm x 32cm x 5cm (9.84in x 12.60in x 1.97in)
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